Business Frameworks in Product


Dwight Eisenhower said, “planning is everything, the plan is nothing.”  I didn’t know what he meant until recently. We can easily lose sight of the destination and can see only the people coming at us in all directions. We see only obstacles. But simply by looking up, looking ahead, the obstacles seem to become less daunting.

In Product planning is key but  it is generally not expected to have a huge grasp of business frameworks that you learn as part of an MBA. However, understanding some frameworks can be very useful, helping suggest a structured approach to a problem. Things you might have missed can be identified in just a few minutes work. A framework at the end of the day is a structured way, to take a big complicated problem and

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Gary Vaynerchuk the mysterious rich guy


Gary is not your ordinary man in a world thrown into an economic stir. He is a hustler that doesn’t hustle the greens but hustles his time. Time is infinite, and money is not. Everyone has excuses whether it be to go to work, to do the dishes, to walk the dog, or even to sleep with their wife. Who would dare think of a headache as a logical excuse to not sleeping with their wife? Anyways, this man made three million dollars into sixty million for his family wine business within just five years. Five years was all it took for him to swing into making a multi-million dollar business. He currently runs Vayner Media which is one of the world’s hottest digital media agencies. It takes most average

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The Fiv Art


If you want convenience as a content producer then Fiverr may be the website for you. Fiverr is a global marketplace that you can find a variety of tasks and services online. These services can start at $5 per task, which is where this website got its name. This is a website for both freelancers and people looking for services, offering over 3 million services. These services range in price between $5 and $500. This site functions as a facilitator for the buying and selling of micro-jobs online, otherwise known as “Gigs”. There are a wide variety of services that you can find on here from graphic design to more technical things like HTML and JavaScript all the way to services like being a personal assistant.

Thanks to the internet, you can

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Observation of ownership on social media


This week one of the most interesting pieces of journalism I have seen in some time was posted online. If you utilize Facebook, Twitter, and alternative social media tools to market your business (and who doesn’t these days?), then you must take the 10 minutes to watch the video below. Whilst it talks about use of User Generated Content (UGC) by big organisations and news rooms, there is I believe a far greater problem. The so-called Generation Y are growing up feeling entitled to use whatever they find is freely available online without any consideration given to the owners or creator.

We all recognize that copyright rules exist that your business ought to be following but when it’s easier to do an image search on Google than go

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Blinkist review of a fine acquisition flow


Recently I’ve been researching Acquisition flows of different apps and services. Like most people I sign up for lots of services with a grand plan to take it for a test drive. Most of the time I have forgotten about the whole thing the next day and I never log on again until I hear about them 3 months or often a year later.

With so many things fighting for our attention it’s difficult to stand out. Blinkist a service that makes written and audio and text summaries of non fiction books did just that, it stood out.


Although I don’t remember where I first heard about Blinkist I originally signed up on April 18th

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When sex sells


Does sexual imagery boost conversion ? According to some books on the topic. Such as “Sex in Advertising: Perspectives on the Erotic Appeal” around 20% of all ads will use sex. We all see this every day. Sexy men and ladies are used too sell everything from Diet Coke through to gym memberships. Often this conservative can border on what the conservative among us would call soft porn. Is this really any surprise when only 3% of Fortune 500 CEO’s are women and only one is openly gay. Most ads that use sexual imagery also involve a strong call to arms. Like a form of self help the product will make you more attractive. Researchers have shown that attractive men and women in adverts affect our capacity for rational

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People naturally partition the world into round numbers. We say it takes 30 minutes to get to work and ask where we see ourselves in five years.We aren’t intentionally being lazy here, our brains love taking the path of least resistance.

Twitter Bootstrap is an example of this in the web world. It’s an easy to implement, popular way to build a website. Therefore every web developer and his dog is using it. This leads to the inadvertent creation of a lot of similar, generic and unmemorable websites with a large slider that nobody clicks on followed by some text blocks. Creativity is compromised.

On the web designs which defy conventions are difficult to implement. This leads to people looking for quick and easy answers like Bootstrap.  On any given day, it’s not

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Stuck in Love


If love is setting a place at the table for someone who is never coming home, I think I’ll pass.

There are two kinds of people in this world: hopeless romantics and realists. A realist just sees that face and packs it in with every other pretty girl they’ve ever seen before. The hopeless romantic becomes convinced that God put them on Earth to be with that one person. But there is no God and life is only as meaningful as you fool yourself into thinking it is. Guys who get laid a lot are realists. You should be listening.

I could hear my heart beating. I could hear everyone’s heart. I could hear the human noise we sat there making, not one of us moving, not even when the room went dark.


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2013 in perspective


I brought a number of injuries  into 2013 and  in retrospect that was a big mistake. Things went pear shaped a few weeks before the 2012 National 10 K and I should have taken a step back.  If I learned nothing in 2013 it’s that you are always better to rest an injury early on before it gets to be a problem.

In January whilst on the job hunt I was starting to build up a nice block of training. Doing Insanity  doubles and a 5 mile run each morning will do that for a guy. I had one memorable session along the dodder where I was finding pace that I hadn’t seen in 6 months. I also had a reasonable 27 minute 5 mile in Raheny. That spell didn’t last

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